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Media Firms

2014-04-04 Language Arts & Disciplines
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Release : 2014-04-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 80X/5 ( reviews)

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Book Synopsis Media Firms by : Robert G. Picard

Download or read book Media Firms written by Robert G. Picard. This book was released on 2014-04-04. Available in PDF, EPUB and Kindle. Book excerpt: Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.

Social Media Strategies for Professionals and Their Firms

2010-11-17 Business & Economics
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Release : 2010-11-17
Genre : Business & Economics
Kind : eBook
Book Rating : 917/5 ( reviews)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden. This book was released on 2010-11-17. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Media Firms

2014-04-04 Language Arts & Disciplines
Download Media Firms PDF Online Free

Author :
Release : 2014-04-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 818/5 ( reviews)

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Book Synopsis Media Firms by : Robert G. Picard

Download or read book Media Firms written by Robert G. Picard. This book was released on 2014-04-04. Available in PDF, EPUB and Kindle. Book excerpt: Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.

Managing Media Firms and Industries

2015-08-20 Business & Economics
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Release : 2015-08-20
Genre : Business & Economics
Kind : eBook
Book Rating : 158/5 ( reviews)

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Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe. This book was released on 2015-08-20. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Competitive Strategy for Media Firms

2006-08-15 Business & Economics
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Release : 2006-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 147/5 ( reviews)

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Book Synopsis Competitive Strategy for Media Firms by : Sylvia M. Chan-Olmsted

Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted. This book was released on 2006-08-15. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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