Author : Per Mollerup
Release : 1999-03-18
Genre : Art
Kind : eBook
Book Rating : /5 ( reviews)
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Book Synopsis Marks of Excellence by : Per Mollerup
Download or read book Marks of Excellence written by Per Mollerup. This book was released on 1999-03-18. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.