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Marketing Innovations in the Automotive Industry

2019-04-09 Business & Economics
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Release : 2019-04-09
Genre : Business & Economics
Kind : eBook
Book Rating : 99X/5 ( reviews)

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Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo

Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo. This book was released on 2019-04-09. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Making and Selling Cars

2001-12-17 Business & Economics
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Release : 2001-12-17
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Making and Selling Cars by : James M. Rubenstein

Download or read book Making and Selling Cars written by James M. Rubenstein. This book was released on 2001-12-17. Available in PDF, EPUB and Kindle. Book excerpt: The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.

Digital Transformation on Manufacturing, Infrastructure & Service

2023-06-15 Computers
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Release : 2023-06-15
Genre : Computers
Kind : eBook
Book Rating : 195/5 ( reviews)

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Book Synopsis Digital Transformation on Manufacturing, Infrastructure & Service by : Igor Ilin

Download or read book Digital Transformation on Manufacturing, Infrastructure & Service written by Igor Ilin. This book was released on 2023-06-15. Available in PDF, EPUB and Kindle. Book excerpt: This book contains theoretical, econometric, experimental, and policy-oriented contributions of the DTMIS conference participants. Every year the DTMIS conference brings together experts from academia and industry to uncover the challenges and solutions to ensuring digital transformation on manufacturing, infrastructure, and service. The DTMIS proceedings is distinguished by the fact that it contains works not only by scientists, but also by practitioners in the industry, and, of course, their collaboration works are of particular and undeniable value. This book is useful for experienced scientists and practitioners who seek to find something new for themselves and apply it in their work, as well as for students at the beginning of their scientific activity.

Digital Marketing in the Automotive Electronics Industry

2023-06-08 Business & Economics
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Release : 2023-06-08
Genre : Business & Economics
Kind : eBook
Book Rating : 208/5 ( reviews)

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Book Synopsis Digital Marketing in the Automotive Electronics Industry by : Uli Schneider

Download or read book Digital Marketing in the Automotive Electronics Industry written by Uli Schneider. This book was released on 2023-06-08. Available in PDF, EPUB and Kindle. Book excerpt: The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.

Digital Marketing Technology in Automotive Industry

2018-01-08
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Release : 2018-01-08
Genre :
Kind : eBook
Book Rating : 646/5 ( reviews)

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Book Synopsis Digital Marketing Technology in Automotive Industry by : Himanshu D. Shah

Download or read book Digital Marketing Technology in Automotive Industry written by Himanshu D. Shah. This book was released on 2018-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Automotive cloud technology platform which provides dealers and newspapers with the most cost-effective and direct channel to reach consumers and communicate their best and most current offers while providing auto buyers an easy and simple one-stop venue to review the best offers from a variety of car dealers, all while completely anonymous, and only then contact the dealer to schedule delivery.

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