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Marketing Fashion Second Edition

2015-08-17 Design
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Release : 2015-08-17
Genre : Design
Kind : eBook
Book Rating : 07X/5 ( reviews)

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Book Synopsis Marketing Fashion Second Edition by : Harriet Posner

Download or read book Marketing Fashion Second Edition written by Harriet Posner. This book was released on 2015-08-17. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Marketing Fashion

2015 HEALTH & FITNESS
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Release : 2015
Genre : HEALTH & FITNESS
Kind : eBook
Book Rating : 061/5 ( reviews)

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Book Synopsis Marketing Fashion by : Harriet Posner

Download or read book Marketing Fashion written by Harriet Posner. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Fashion

2011-04-28 Business & Economics
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Release : 2011-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 33X/5 ( reviews)

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Book Synopsis Marketing Fashion by : Harriet Posner

Download or read book Marketing Fashion written by Harriet Posner. This book was released on 2011-04-28. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Fashion Marketing Communications

2013-03-18 Design
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Release : 2013-03-18
Genre : Design
Kind : eBook
Book Rating : 602/5 ( reviews)

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Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood

Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood. This book was released on 2013-03-18. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Fashion Marketing

2007-02-07 Business & Economics
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Release : 2007-02-07
Genre : Business & Economics
Kind : eBook
Book Rating : 531/5 ( reviews)

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Book Synopsis Fashion Marketing by : Tony Hines

Download or read book Fashion Marketing written by Tony Hines. This book was released on 2007-02-07. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

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