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Construction Marketing Ideas

2010-04 Business & Economics
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Release : 2010-04
Genre : Business & Economics
Kind : eBook
Book Rating : 606/5 ( reviews)

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Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon. This book was released on 2010-04. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Marketing Construction Services

2000 Architecture
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Release : 2000
Genre : Architecture
Kind : eBook
Book Rating : 456/5 ( reviews)

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Book Synopsis Marketing Construction Services by : Paul Pryor

Download or read book Marketing Construction Services written by Paul Pryor. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.

Tools of the Trade

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 903/5 ( reviews)

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Book Synopsis Tools of the Trade by : Neil M. Brown

Download or read book Tools of the Trade written by Neil M. Brown. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.

Marketing and Selling Professional Services in Architecture and Construction

2009-08-27 Technology & Engineering
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Release : 2009-08-27
Genre : Technology & Engineering
Kind : eBook
Book Rating : 850/5 ( reviews)

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Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk

Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk. This book was released on 2009-08-27. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.

Design/Build Marketing

2012-12-06 Business & Economics
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Release : 2012-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 313/5 ( reviews)

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Book Synopsis Design/Build Marketing by : William D. Booth

Download or read book Design/Build Marketing written by William D. Booth. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.

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