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Marketing As Strategy

2004-05-05 Business & Economics
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Release : 2004-05-05
Genre : Business & Economics
Kind : eBook
Book Rating : 393/5 ( reviews)

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Book Synopsis Marketing As Strategy by : Nirmalya Kumar

Download or read book Marketing As Strategy written by Nirmalya Kumar. This book was released on 2004-05-05. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Digital Marketing Strategy

2016-05-03 Business & Economics
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Release : 2016-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 718/5 ( reviews)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth. This book was released on 2016-05-03. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Marketing Strategy

2021-05-03 Business & Economics
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Release : 2021-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 429/5 ( reviews)

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Book Synopsis Marketing Strategy by : Jenna Tiffany

Download or read book Marketing Strategy written by Jenna Tiffany. This book was released on 2021-05-03. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Marketing Strategy

2012-04-27 Business & Economics
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Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 30X/5 ( reviews)

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Book Synopsis Marketing Strategy by : Mark E. Hill

Download or read book Marketing Strategy written by Mark E. Hill. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.

Advanced Marketing Strategy

1991 Business & Economics
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Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : 407/5 ( reviews)

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Book Synopsis Advanced Marketing Strategy by : Glen L. Urban

Download or read book Advanced Marketing Strategy written by Glen L. Urban. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

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