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IMC, The Next Generation

2003-08-22 Business & Economics
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Release : 2003-08-22
Genre : Business & Economics
Kind : eBook
Book Rating : 219/5 ( reviews)

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Book Synopsis IMC, The Next Generation by : Don E. Schultz

Download or read book IMC, The Next Generation written by Don E. Schultz. This book was released on 2003-08-22. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships

Imc The Next Generation

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Book Rating : 923/5 ( reviews)

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Book Synopsis Imc The Next Generation by :

Download or read book Imc The Next Generation written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Nanoelectronics for Next-Generation Integrated Circuits

2022-11-23 Technology & Engineering
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Release : 2022-11-23
Genre : Technology & Engineering
Kind : eBook
Book Rating : 782/5 ( reviews)

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Book Synopsis Nanoelectronics for Next-Generation Integrated Circuits by : Rohit Dhiman

Download or read book Nanoelectronics for Next-Generation Integrated Circuits written by Rohit Dhiman. This book was released on 2022-11-23. Available in PDF, EPUB and Kindle. Book excerpt: The incessant scaling of complementary metal-oxide semiconductor (CMOS) technology has resulted in significant performance improvements in very-large-scale integration (VLSI) design techniques and system architectures. This trend is expected to continue in the future, but this requires breakthroughs in the design of nano-CMOS and post-CMOS technologies. Nanoelectronics refers to the possible future technologies beyond conventional CMOS scaling limits. This volume addresses the current state-of-the-art nanoelectronic technologies and presents potential options for next-generation integrated circuits. Nanoelectronics for Next-generation Integrated Circuits is a useful reference guide for researchers, engineers, and advanced students working on the frontier of the design and modeling of nanoelectronic devices and their integration aspects with future CMOS circuits. This comprehensive volume eloquently presents the design methodologies for spintronics memories, quantum-dot cellular automata, and post-CMOS FETs, including applications in emerging integrated circuit technologies.

The Future of Excellence in Public Relations and Communication Management

2009-03-04 Business & Economics
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Release : 2009-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 693/5 ( reviews)

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Book Synopsis The Future of Excellence in Public Relations and Communication Management by : Elizabeth L. Toth

Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Integrated Marketing Communications in Football

2022-07-01 Sports & Recreation
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Release : 2022-07-01
Genre : Sports & Recreation
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Integrated Marketing Communications in Football by : Argyro Elisavet Manoli

Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli. This book was released on 2022-07-01. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

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