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How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products

2019-06-22
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Release : 2019-06-22
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Kind : eBook
Book Rating : 763/5 ( reviews)

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Book Synopsis How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products by : Yousuf Daas

Download or read book How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products written by Yousuf Daas. This book was released on 2019-06-22. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.

Religion and Consumer Behaviour

2023-02-28 Business & Economics
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Release : 2023-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 699/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour by : Gaurav Gupta

Download or read book Religion and Consumer Behaviour written by Gaurav Gupta. This book was released on 2023-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Religion and Consumer Behaviour in Developing Nations

2021-01-29 Business & Economics
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Release : 2021-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour in Developing Nations by : Ayantunji Gbadamosi

Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi. This book was released on 2021-01-29. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Religion and Consumer Behaviour

2023 Consumer behavior
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Release : 2023
Genre : Consumer behavior
Kind : eBook
Book Rating : 018/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour by : Gaurav Gupta (Assistant professor)

Download or read book Religion and Consumer Behaviour written by Gaurav Gupta (Assistant professor). This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: "Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"--

Consumption and Spirituality

2013 Business & Economics
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Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 111/5 ( reviews)

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Book Synopsis Consumption and Spirituality by : Diego Rinallo

Download or read book Consumption and Spirituality written by Diego Rinallo. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

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