Share

Handbook of Services Marketing and Management

2000 Business & Economics
Download Handbook of Services Marketing and Management PDF Online Free

Author :
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 123/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Services Marketing and Management

2003-06-02 Business & Economics
Download Services Marketing and Management PDF Online Free

Author :
Release : 2003-06-02
Genre : Business & Economics
Kind : eBook
Book Rating : 583/5 ( reviews)

GET EBOOK


Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore. This book was released on 2003-06-02. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Services Marketing and Management

2002 Business & Economics
Download Services Marketing and Management PDF Online Free

Author :
Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 619/5 ( reviews)

GET EBOOK


Book Synopsis Services Marketing and Management by : Balaji B.

Download or read book Services Marketing and Management written by Balaji B.. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

Handbook of Service Marketing Research

2014-02-28 Business & Economics
Download Handbook of Service Marketing Research PDF Online Free

Author :
Release : 2014-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 851/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Download or read book Handbook of Service Marketing Research written by Roland T. Rust. This book was released on 2014-02-28. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Handbook of Hospitality Marketing Management

2009-11-04 Business & Economics
Download Handbook of Hospitality Marketing Management PDF Online Free

Author :
Release : 2009-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 976/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh

Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh. This book was released on 2009-11-04. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

You may also like...