Author : Donald Treadwell
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 994/5 ( reviews)
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Book Synopsis Public Relations Writing by : Donald Treadwell
Download or read book Public Relations Writing written by Donald Treadwell. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.