1# Library to Find Best eBook for Read
Author : Debbie Qaqish
Release : 2020-08-17
Genre :
Kind : eBook
Book Rating : 903/5 ( reviews)
Book Synopsis From Backroom to Boardroom by : Debbie Qaqish
Download or read book From Backroom to Boardroom written by Debbie Qaqish. This book was released on 2020-08-17. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debbie Qaqish
Release : 2021-05-25
Genre : Business & Economics
Kind : eBook
Book Rating : 686/5 ( reviews)
Book Synopsis From Backroom to Boardroom by : Debbie Qaqish
Download or read book From Backroom to Boardroom written by Debbie Qaqish. This book was released on 2021-05-25. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Author : Debbie Qaqish
Release : 2013-10-21
Genre : Business & Economics
Kind : eBook
Book Rating : 091/5 ( reviews)
Book Synopsis Rise of the Revenue Marketer by : Debbie Qaqish
Download or read book Rise of the Revenue Marketer written by Debbie Qaqish. This book was released on 2013-10-21. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Author :
Release : 1988-11-14
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Network World by :
Download or read book Network World written by . This book was released on 1988-11-14. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
