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Excellence in Public Relations and Communication Management

2013-10-18 Business & Economics
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Release : 2013-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 758/5 ( reviews)

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Book Synopsis Excellence in Public Relations and Communication Management by : James E. Grunig

Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Excellent Public Relations and Effective Organizations

2003-01-30 Business & Economics
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Release : 2003-01-30
Genre : Business & Economics
Kind : eBook
Book Rating : 874/5 ( reviews)

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Book Synopsis Excellent Public Relations and Effective Organizations by : James E. Grunig

Download or read book Excellent Public Relations and Effective Organizations written by James E. Grunig. This book was released on 2003-01-30. Available in PDF, EPUB and Kindle. Book excerpt: This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Manager's Guide to Excellence in Public Relations and Communication Management

2013-10-18 Business & Economics
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Release : 2013-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 323/5 ( reviews)

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Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier

Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

The Future of Excellence in Public Relations and Communication Management

2009-03-04 Business & Economics
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Release : 2009-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 685/5 ( reviews)

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Book Synopsis The Future of Excellence in Public Relations and Communication Management by : Elizabeth L. Toth

Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Effective Public Relations

2000 Business & Economics
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Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 450/5 ( reviews)

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Book Synopsis Effective Public Relations by : Scott M. Cutlip

Download or read book Effective Public Relations written by Scott M. Cutlip. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

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