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Evaluating Public Relations

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 799/5 ( reviews)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Evaluating Public Relations

2005 Business & Economics
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Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 061/5 ( reviews)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Evaluating Public Communication

2017-09-05 Social Science
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Release : 2017-09-05
Genre : Social Science
Kind : eBook
Book Rating : 961/5 ( reviews)

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Book Synopsis Evaluating Public Communication by : Jim Macnamara

Download or read book Evaluating Public Communication written by Jim Macnamara. This book was released on 2017-09-05. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Public Relations Metrics

2009-09-11 Business & Economics
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Release : 2009-09-11
Genre : Business & Economics
Kind : eBook
Book Rating : 264/5 ( reviews)

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Book Synopsis Public Relations Metrics by : Betteke van Ruler

Download or read book Public Relations Metrics written by Betteke van Ruler. This book was released on 2009-09-11. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Evaluating Public Relations

2014-06-03 Business & Economics
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Release : 2014-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 904/5 ( reviews)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson. This book was released on 2014-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

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