Emerging Space Markets

2017-09-19 Technology & Engineering

Author : Stella Tkatchova
Release : 2017-09-19
Genre : Technology & Engineering
Kind : eBook
Book Rating : 693/5 ( reviews)

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Book Synopsis Emerging Space Markets by : Stella Tkatchova

Download or read book Emerging Space Markets written by Stella Tkatchova. This book was released on 2017-09-19. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the commercial space activities and commercialization processes of the last fifteen years and maps the future challenges that NewSpace companies will face developing commercial space markets. What is new and what has happened in these markets up till now? Is there a business case for private companies for commercial space? What are the targeted commercial space markets? Who are the future customers for commercial space transportation markets? How can NewSpace companies attract investors? Can we learn lessons from traditional space industries or other companies in other areas? In what way have the last fifteen years made a difference in the evolution of space markets? Is there a future for in-situ resource mining, space debris services, in-orbit satellite servicing and sub-orbital transportation? What are the lessons learned from ISS commercialization? In addition the reader will find a synopsis of several space transportation programs, commercial space markets, future Moon and Mars missions, in-situ resource exploitation concepts, space debris mitigation projects and sub-orbital commercial markets. Major lessons learned are identified, related to the attraction of first time customers and long term R&D funding, managing technological and market risks and developing new markets and applications.

New Space Markets

2013-03-07 Business & Economics

Author : G. Haskell
Release : 2013-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis New Space Markets by : G. Haskell

Download or read book New Space Markets written by G. Haskell. This book was released on 2013-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Space is no longer the special, protected domain that it was in the past. Because of the importance of its practical applications, it is becoming integrated into the mainstream of economic activity. Technology push is giving way to the assessment of market opportunities and demand pull. Funding from the public sector is declining while interest in private financing is steadily growing. The value-added and service industries are increasing in importance. New technologies will be developed in a context of privatisation, de-regulation and globalization. An international and interdisciplinary Symposium was organized by the International Space University to bring together a diverse group of people, technical and non-technical, engaged in the creation of new approaches to space applications, in order to share experiences and to exchange ideas on the way forward. The Proceedings of this Symposium make stimulating reading for all who are engaged in the market-place of space and its applications.

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

2009-12-18 Business & Economics

Author : Brian Burns
Release : 2009-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 683/5 ( reviews)

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Book Synopsis Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by : Brian Burns

Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns. This book was released on 2009-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Outer Space - The Emerging Market

2008-10-27 Political Science

Author : Florian Albin Gerl
Release : 2008-10-27
Genre : Political Science
Kind : eBook
Book Rating : 473/5 ( reviews)

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Book Synopsis Outer Space - The Emerging Market by : Florian Albin Gerl

Download or read book Outer Space - The Emerging Market written by Florian Albin Gerl. This book was released on 2008-10-27. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2008 in the subject Business economics - Economic Policy, grade: 2, University of applied sciences, language: English, abstract: Public interest for outer space ventures was huge in the beginning of space flight as spectacular successes were achieved in the space race between the Soviet Union and the United States. The enthusiasm culminated in the moon landing of 1969. Since then only spectacular events in space travel were covered by the media and noticed by the public. However in reality often the non-exciting developments were those which changed life on Earth most significantly. Many developments for space travel and the usage of outer space made and still make our civilisation totally dependent on outer space activities. This includes the development of satellites for communication, television, Earth observation, weather forecasting and navigation to name just a few. All this happened widely unnoticed by the broad public. What is even more overlooked by the public but changed life at least as significantly are “spin off technologies” with the Personal Computer being the most prominent one. Despite the huge growth during the 1990s, only a few studies on the future potential of the space market were conducted on a comprehensive basis. This thesis therefore draws a complete overview of all aspects and sectors of the space market and analyses its future potential as well as the potential of possible future applications. Additionally the legal and institutional framework of outer space activities and its implications on business activities, institutional space ventures, military space applications, and commercial companies is discussed in this work. The results show that outer space is a market with a huge potential, not only due to the growth potential in already existing applications like navigation and communication, but also due to a large potential in emerging applications like spacetourism and in future applications like mining on the moon. In addition not only commercial applications are growing but also military and governmental spending for space ventures is on the rise due to increasing commitment of emerging countries like India and China, and the drive of industrialised nations to keep their leading position. Based on the extensive analysis the thesis suggests that the outer space sector as a whole is emerging and will become increasingly important in the future.

Outer Space - The Emerging Market

2008-11 Business & Economics

Author : Florian Albin Gerl
Release : 2008-11
Genre : Business & Economics
Kind : eBook
Book Rating : 554/5 ( reviews)

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Book Synopsis Outer Space - The Emerging Market by : Florian Albin Gerl

Download or read book Outer Space - The Emerging Market written by Florian Albin Gerl. This book was released on 2008-11. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2008 in the subject Business economics - Economic Policy, grade: 2, University of applied sciences, 210 entries in the bibliography, language: English, abstract: Public interest for outer space ventures was huge in the beginning of space flight as spectacular successes were achieved in the space race between the Soviet Union and the United States. The enthusiasm culminated in the moon landing of 1969. Since then only spectacular events in space travel were covered by the media and noticed by the public. However in reality often the non-exciting developments were those which changed life on Earth most significantly. Many developments for space travel and the usage of outer space made and still make our civilisation totally dependent on outer space activities. This includes the development of satellites for communication, television, Earth observation, weather forecasting and navigation to name just a few. All this happened widely unnoticed by the broad public. What is even more overlooked by the public but changed life at least as significantly are "spin off technologies" with the Personal Computer being the most prominent one. Despite the huge growth during the 1990s, only a few studies on the future potential of the space market were conducted on a comprehensive basis. This thesis therefore draws a complete overview of all aspects and sectors of the space market and analyses its future potential as well as the potential of possible future applications. Additionally the legal and institutional framework of outer space activities and its implications on business activities, institutional space ventures, military space applications, and commercial companies is discussed in this work. The results show that outer space is a market with a huge potential, not only due to the growth potential in already existing applications like navigation and communication, but also due to a large potential in emerging applications like spacetourism and in fu

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