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Author : Mintel Group Ltd.
Release : 2011
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Digital Media Marketing in the Automotive Industry - US - February 2011 by : Mintel Group Ltd.
Download or read book Digital Media Marketing in the Automotive Industry - US - February 2011 written by Mintel Group Ltd.. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Sinclair
Release : 2012-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 979/5 ( reviews)
Book Synopsis Advertising, the Media and Globalisation by : John Sinclair
Download or read book Advertising, the Media and Globalisation written by John Sinclair. This book was released on 2012-05-31. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Author : Gerard Hastings
Release : 2013-05-02
Genre : Business & Economics
Kind : eBook
Book Rating : 926/5 ( reviews)
Book Synopsis The Marketing Matrix by : Gerard Hastings
Download or read book The Marketing Matrix written by Gerard Hastings. This book was released on 2013-05-02. Available in PDF, EPUB and Kindle. Book excerpt: In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. As individuals we have enormous internal strength; collectively we have, and can again, change the world (indeed marketing itself is a function of humankind’s capacity to cooperate to overcome difficulties and way predates its co-option by corporations). From the purpose and resilience Steinbeck’s sharecroppers (‘we’re the people – we go on’), through Eisenhower’s ‘alert and knowledgeable citizenry’ to Arundhati Roy’s timely reminder about the wisdom of indigenous people ‘are not relics of the past, but the guides to our future’, there are lots of reasons for optimism. If these talents and strengths can be combined with serious moves to contain the corporate sector, it is possible to rethink our economic and social priorities. The book ends with a call to do just this. This compelling and accessible book will be of interest across the social sciences and humanities – and indeed to anyone who has concerns about the current state of consumer society. It will also be particularly useful reading for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Author : KERIN
Release : 2017-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 967/5 ( reviews)
Book Synopsis EBOOK: Marketing: The Core by : KERIN
Download or read book EBOOK: Marketing: The Core written by KERIN. This book was released on 2017-01-26. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core
Author : Mike Smith
Release : 2014-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 018/5 ( reviews)
Book Synopsis Targeted by : Mike Smith
Download or read book Targeted written by Mike Smith. This book was released on 2014-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
