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Digital Marketing Technology in Automotive Industry

2018-01-08
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Release : 2018-01-08
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Kind : eBook
Book Rating : 646/5 ( reviews)

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Book Synopsis Digital Marketing Technology in Automotive Industry by : Himanshu D. Shah

Download or read book Digital Marketing Technology in Automotive Industry written by Himanshu D. Shah. This book was released on 2018-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Automotive cloud technology platform which provides dealers and newspapers with the most cost-effective and direct channel to reach consumers and communicate their best and most current offers while providing auto buyers an easy and simple one-stop venue to review the best offers from a variety of car dealers, all while completely anonymous, and only then contact the dealer to schedule delivery.

Marketing Innovations in the Automotive Industry

2019-06-14 Business & Economics
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Release : 2019-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 986/5 ( reviews)

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Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo

Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo. This book was released on 2019-06-14. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

The Digital Transformation of the Automotive Industry

2017-12-15 Technology & Engineering
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Release : 2017-12-15
Genre : Technology & Engineering
Kind : eBook
Book Rating : 107/5 ( reviews)

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Book Synopsis The Digital Transformation of the Automotive Industry by : Uwe Winkelhake

Download or read book The Digital Transformation of the Automotive Industry written by Uwe Winkelhake. This book was released on 2017-12-15. Available in PDF, EPUB and Kindle. Book excerpt: Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.

Digital Media Marketing in the Automotive Industry - US - February 2011

2011
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Release : 2011
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Book Synopsis Digital Media Marketing in the Automotive Industry - US - February 2011 by : Mintel Group Ltd.

Download or read book Digital Media Marketing in the Automotive Industry - US - February 2011 written by Mintel Group Ltd.. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of digital transformation on business models in the automotive industry

2023-06-12 Technology & Engineering
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Release : 2023-06-12
Genre : Technology & Engineering
Kind : eBook
Book Rating : 614/5 ( reviews)

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Book Synopsis Impact of digital transformation on business models in the automotive industry by : Robin Mayer

Download or read book Impact of digital transformation on business models in the automotive industry written by Robin Mayer. This book was released on 2023-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2023 in the subject Engineering - Automotive Engineering, grade: 1,5, University of Applied Sciences Aalen, language: English, abstract: Digital transformation and disruptive business models of new market players create unprecedented uncertainty in the automotive industry. One of the main reasons is the lack of understanding for the need of adapting business models to a changing business environment due to new technologies and shifting customer wants and needs. Even the automotive industry is not spared from digital Darwinism, according to which it is not the strongest or most intelligent of a species that survives, but rather the one that adapts best to change. What opportunities do OEMs have to transform their business models? How can best practices be used to generate new value creation, and what influence does the transformation of the business model have on the ecosystem? What role will the dealer play in the future, and how can he still deliver added value to the OEM? This paper provides an in-depth insight into the world of automotive sales, as well as a detailed analysis of the status quo. Best practices based on successful business model transformations of the top tier OEMs are the basis for a deeper understanding and serve other companies as foundation for developing digital business models. The goal of this paper is to examine the impact of digital transformation on the dealer business model and how they can continue to deliver value to the OEM. For this purpose, guided expert interviews are conducted with 16 experts from various areas of the automotive industry. Subsequently, a qualitative content analysis according to Mayring will be used to assess the challenges and impacts of the agent business model and to develop improvement measures and key topics that offer added value for OEMs. The results of this thesis support dealers in understanding their future role in the automotive industry and show design recommendations for a future-proof business model.

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