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Digital Consumer Management

2023-10-31 Business & Economics
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Release : 2023-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 930/5 ( reviews)

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Book Synopsis Digital Consumer Management by : Emmanuel Mogaji

Download or read book Digital Consumer Management written by Emmanuel Mogaji. This book was released on 2023-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

Consumer Management in the Internet Age

2019-02-27 Business & Economics
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Release : 2019-02-27
Genre : Business & Economics
Kind : eBook
Book Rating : 228/5 ( reviews)

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Book Synopsis Consumer Management in the Internet Age by : Joshua Sperber

Download or read book Consumer Management in the Internet Age written by Joshua Sperber. This book was released on 2019-02-27. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

2020-06-12 Business & Economics
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Release : 2020-06-12
Genre : Business & Economics
Kind : eBook
Book Rating : 737/5 ( reviews)

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Book Synopsis Digital Innovations for Customer Engagement, Management, and Organizational Improvement by : Sandhu, Kamaljeet

Download or read book Digital Innovations for Customer Engagement, Management, and Organizational Improvement written by Sandhu, Kamaljeet. This book was released on 2020-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

2018-01-05 Business & Economics
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Release : 2018-01-05
Genre : Business & Economics
Kind : eBook
Book Rating : 883/5 ( reviews)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2018-01-05. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Consumer Behaviour and Digital Transformation

2024-03-11 Business & Economics
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Release : 2024-03-11
Genre : Business & Economics
Kind : eBook
Book Rating : 453/5 ( reviews)

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Book Synopsis Consumer Behaviour and Digital Transformation by : Ayantunji Gbadamosi

Download or read book Consumer Behaviour and Digital Transformation written by Ayantunji Gbadamosi. This book was released on 2024-03-11. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

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