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Development Practice of Digital Business Environment in China

2022-02-10 Business & Economics
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Release : 2022-02-10
Genre : Business & Economics
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Development Practice of Digital Business Environment in China by : Xiaolong Li

Download or read book Development Practice of Digital Business Environment in China written by Xiaolong Li. This book was released on 2022-02-10. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China. Additionally, it’s on the first try to apply bibliometric method to business environment literature review. The main contents of this book contain the research on the connotation and evaluation indicator system of digital business environment, and a series of excellent practices in improving the business environment in China in the aspects of digital infrastructure construction, digital market order, digital security, digital government application, digital literacy and innovation, etc. The expected readers are scholars who study business environment-related topics, groups interested in digital business environment, businessmen and officials. The most significant features of this book lie in its novel topics and detailed cases, which can help readers to have a more comprehensive and in-depth understanding of China's digital business environment construction.

Digital Business and Sustainable Development

2017-03-16 Business & Economics
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Release : 2017-03-16
Genre : Business & Economics
Kind : eBook
Book Rating : 532/5 ( reviews)

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Book Synopsis Digital Business and Sustainable Development by : Yongrok Choi

Download or read book Digital Business and Sustainable Development written by Yongrok Choi. This book was released on 2017-03-16. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world. This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity. Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries.

China’s Digital Economy: Opportunities and Risks

2019-01-17 Business & Economics
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Release : 2019-01-17
Genre : Business & Economics
Kind : eBook
Book Rating : 700/5 ( reviews)

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Book Synopsis China’s Digital Economy: Opportunities and Risks by : Ms.Longmei Zhang

Download or read book China’s Digital Economy: Opportunities and Risks written by Ms.Longmei Zhang. This book was released on 2019-01-17. Available in PDF, EPUB and Kindle. Book excerpt: China’s digital economy has expanded rapidly in recent years. While average digitalization of the economy remains lower than in advanced economies, digitalization is already high in certain regions and sectors, in particular e-commerce and fintech, and costal regions. Such transformation has boosted productivity growth, with varying impact on employment across sectors. Going forward, digitalization will continue to reshape the Chinese economy by improving efficiency, softening though not reversing, the downward trend of potential growth as the economy matures. The government should play a vital role in maximizing the benefits of digitalization while minimizing related risks, such as potential labor disruption, privacy infringement, emerging oligopolies, and financial risks.

Doing Business in China Online

2017-02-20
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Release : 2017-02-20
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Kind : eBook
Book Rating : 281/5 ( reviews)

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Book Synopsis Doing Business in China Online by : Val Kaplan

Download or read book Doing Business in China Online written by Val Kaplan. This book was released on 2017-02-20. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.This book covers all aspects of developing successful digital marketing programs for China - from market research to search engine marketing to mobile and social media and other marketing channels.Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.Essentially, this is what this book is all about - how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019. This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China's case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.

The Digitization of Business in China

2018-07-20 Business & Economics
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Release : 2018-07-20
Genre : Business & Economics
Kind : eBook
Book Rating : 48X/5 ( reviews)

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Book Synopsis The Digitization of Business in China by : Young-Chan Kim

Download or read book The Digitization of Business in China written by Young-Chan Kim. This book was released on 2018-07-20. Available in PDF, EPUB and Kindle. Book excerpt: One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

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