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Decision-Driven Analytics

2024-05-14 Business & Economics
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Release : 2024-05-14
Genre : Business & Economics
Kind : eBook
Book Rating : 731/5 ( reviews)

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Book Synopsis Decision-Driven Analytics by : Bart De Langhe

Download or read book Decision-Driven Analytics written by Bart De Langhe. This book was released on 2024-05-14. Available in PDF, EPUB and Kindle. Book excerpt: Companies have more data at their fingertips than ever before. Yet, studies show that most executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence’s impact on data analytics; and + Evaluate the costs and benefits of decision-driven analytics. A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Data Driven Decision Making Using Analytics

2021-12 Big data
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Release : 2021-12
Genre : Big data
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Data Driven Decision Making Using Analytics by : Parul Gandhi

Download or read book Data Driven Decision Making Using Analytics written by Parul Gandhi. This book was released on 2021-12. Available in PDF, EPUB and Kindle. Book excerpt: "This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing"--

Marketing Analytics

2021-01-13 Business & Economics
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Release : 2021-01-13
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)

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Book Synopsis Marketing Analytics by : Rajkumar Venkatesan

Download or read book Marketing Analytics written by Rajkumar Venkatesan. This book was released on 2021-01-13. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Data Driven Decision Making using Analytics

2021-12-16 Computers
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Release : 2021-12-16
Genre : Computers
Kind : eBook
Book Rating : 436/5 ( reviews)

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Book Synopsis Data Driven Decision Making using Analytics by : Parul Gandhi

Download or read book Data Driven Decision Making using Analytics written by Parul Gandhi. This book was released on 2021-12-16. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.

Business Analytics, Volume I

2018-08-23 Business & Economics
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Release : 2018-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 322/5 ( reviews)

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Book Synopsis Business Analytics, Volume I by : Amar Sahay

Download or read book Business Analytics, Volume I written by Amar Sahay. This book was released on 2018-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance. The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics-numerical methods; Case analysis with computer applications.

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