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Crisis, Issues and Reputation Management

2014-04-03 Business & Economics
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Release : 2014-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis Crisis, Issues and Reputation Management by : Andrew Griffin

Download or read book Crisis, Issues and Reputation Management written by Andrew Griffin. This book was released on 2014-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Reputation Management

2007 Business & Economics
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Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 704/5 ( reviews)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

2014 Business & Economics
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Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 081/5 ( reviews)

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Book Synopsis Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation by : Tony Jaques

Download or read book Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation written by Tony Jaques. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to focus on issues and crisis management, as well as touching upon the related fields of risk and reputation. A common theme throughout is the close relationship between all of these areas and also the integration of these disciplines within the context of public relations and communications.TJaques is an Australian consultant.

Crisis Communication

2008-09-03 Business & Economics
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Release : 2008-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 535/5 ( reviews)

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Book Synopsis Crisis Communication by : Peter Anthonissen

Download or read book Crisis Communication written by Peter Anthonissen. This book was released on 2008-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

New Strategies for Reputation Management

2009-09-03 Business & Economics
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Release : 2009-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis New Strategies for Reputation Management by : Andrew Griffin

Download or read book New Strategies for Reputation Management written by Andrew Griffin. This book was released on 2009-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

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