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Consumer Behavior in Action

2015-01-28 Business & Economics
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Release : 2015-01-28
Genre : Business & Economics
Kind : eBook
Book Rating : 841/5 ( reviews)

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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos. This book was released on 2015-01-28. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Consumer Behavior and Marketing Action

1995 Business & Economics
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Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Consumer Behaviour

2013-03-26 Business & Economics
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Release : 2013-03-26
Genre : Business & Economics
Kind : eBook
Book Rating : 328/5 ( reviews)

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Book Synopsis Consumer Behaviour by : Jim Blythe

Download or read book Consumer Behaviour written by Jim Blythe. This book was released on 2013-03-26. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!

Consumer Behavior For Dummies

2009-05-11 Business & Economics
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Release : 2009-05-11
Genre : Business & Economics
Kind : eBook
Book Rating : 837/5 ( reviews)

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Book Synopsis Consumer Behavior For Dummies by : Laura Lake

Download or read book Consumer Behavior For Dummies written by Laura Lake. This book was released on 2009-05-11. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Consumer Behaviour in Sport and Events

2008-10-23 Business & Economics
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Release : 2008-10-23
Genre : Business & Economics
Kind : eBook
Book Rating : 62X/5 ( reviews)

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Book Synopsis Consumer Behaviour in Sport and Events by : Daniel Funk

Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk. This book was released on 2008-10-23. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

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