Share

Construction Marketing Ideas

2010-04 Business & Economics
Download Construction Marketing Ideas PDF Online Free

Author :
Release : 2010-04
Genre : Business & Economics
Kind : eBook
Book Rating : 606/5 ( reviews)

GET EBOOK


Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon. This book was released on 2010-04. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Tools of the Trade

2012 Business & Economics
Download Tools of the Trade PDF Online Free

Author :
Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 903/5 ( reviews)

GET EBOOK


Book Synopsis Tools of the Trade by : Neil M. Brown

Download or read book Tools of the Trade written by Neil M. Brown. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.

Marketing and Social Construction

2003-08-29 Business & Economics
Download Marketing and Social Construction PDF Online Free

Author :
Release : 2003-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 972/5 ( reviews)

GET EBOOK


Book Synopsis Marketing and Social Construction by : Chris Hackley

Download or read book Marketing and Social Construction written by Chris Hackley. This book was released on 2003-08-29. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

Theory Construction in Marketing

1982 Business & Economics
Download Theory Construction in Marketing PDF Online Free

Author :
Release : 1982
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Theory Construction in Marketing by : Gerald Zaltman

Download or read book Theory Construction in Marketing written by Gerald Zaltman. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt:

Construction Marketing

1992 Construction industry
Download Construction Marketing PDF Online Free

Author :
Release : 1992
Genre : Construction industry
Kind : eBook
Book Rating : 521/5 ( reviews)

GET EBOOK


Book Synopsis Construction Marketing by : Paul Pearce

Download or read book Construction Marketing written by Paul Pearce. This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.

You may also like...