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Conquering China's Second-Tier Cities: An Empirical Analysis of the Relationship Between a City's Degree of Internationalization and Foreign Companies' Market Entry Decisions in China's Second-Tier Cities

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Release : 2018
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Conquering China's Second-Tier Cities: An Empirical Analysis of the Relationship Between a City's Degree of Internationalization and Foreign Companies' Market Entry Decisions in China's Second-Tier Cities by : Anna-Katharina Schaper

Download or read book Conquering China's Second-Tier Cities: An Empirical Analysis of the Relationship Between a City's Degree of Internationalization and Foreign Companies' Market Entry Decisions in China's Second-Tier Cities written by Anna-Katharina Schaper. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt:

Market Entry in China

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Release : 2016-05-14
Genre : Business & Economics
Kind : eBook
Book Rating : 394/5 ( reviews)

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Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange. This book was released on 2016-05-14. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Competitive Advantage, Corporate Strategy, and the Internationalisation of Chinese State-owned Manufacturing Enterprises

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Author :
Release : 1993
Genre : International business enterprises
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Competitive Advantage, Corporate Strategy, and the Internationalisation of Chinese State-owned Manufacturing Enterprises by : Chun-Hua Huang

Download or read book Competitive Advantage, Corporate Strategy, and the Internationalisation of Chinese State-owned Manufacturing Enterprises written by Chun-Hua Huang. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:

Research Handbook on the Globalization of Chinese Firms

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Release : 2014-04-25
Genre : Business & Economics
Kind : eBook
Book Rating : 743/5 ( reviews)

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Book Synopsis Research Handbook on the Globalization of Chinese Firms by : Craig C Julian

Download or read book Research Handbook on the Globalization of Chinese Firms written by Craig C Julian. This book was released on 2014-04-25. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: « industrial innovation&

Interpreting China's Grand Strategy

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Release : 2000-03-22
Genre : Political Science
Kind : eBook
Book Rating : 309/5 ( reviews)

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Book Synopsis Interpreting China's Grand Strategy by : Michael D. Swaine

Download or read book Interpreting China's Grand Strategy written by Michael D. Swaine. This book was released on 2000-03-22. Available in PDF, EPUB and Kindle. Book excerpt: China's continuing rapid economic growth and expanding involvement in global affairs pose major implications for the power structure of the international system. To more accurately and fully assess the significance of China's emergence for the United States and the global community, it is necessary to gain a more complete understanding of Chinese security thought and behavior. This study addresses such questions as: What are China's most fundamental national security objectives? How has the Chinese state employed force and diplomacy in the pursuit of these objectives over the centuries? What security strategy does China pursue today and how will it evolve in the future? The study asserts that Chinese history, the behavior of earlier rising powers, and the basic structure and logic of international power relations all suggest that, although a strong China will likely become more assertive globally, this possibility is unlikely to emerge before 2015-2020 at the earliest. To handle this situation, the study argues that the United States should adopt a policy of realistic engagement with China that combines efforts to pursue cooperation whenever possible; to prevent, if necessary, the acquisition by China of capabilities that would threaten America's core national security interests; and to remain prepared to cope with the consequences of a more assertive China.

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