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Business Research Methods

2003-01-01 Industrial management
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Release : 2003-01-01
Genre : Industrial management
Kind : eBook
Book Rating : 707/5 ( reviews)

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Book Synopsis Business Research Methods by : Donald R. Cooper

Download or read book Business Research Methods written by Donald R. Cooper. This book was released on 2003-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Business Research Methods

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 989/5 ( reviews)

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Book Synopsis Business Research Methods by : Alan Bryman

Download or read book Business Research Methods written by Alan Bryman. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

Business Research

2021-03-23 Business & Economics
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Release : 2021-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : 824/5 ( reviews)

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Book Synopsis Business Research by : Jill Collis

Download or read book Business Research written by Jill Collis. This book was released on 2021-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition: - Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Business Research

2018-08-24 Business & Economics
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Release : 2018-08-24
Genre : Business & Economics
Kind : eBook
Book Rating : 810/5 ( reviews)

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Book Synopsis Business Research by : Donald R. Cooper

Download or read book Business Research written by Donald R. Cooper. This book was released on 2018-08-24. Available in PDF, EPUB and Kindle. Book excerpt: Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students.

Essentials of Business Research

2010-04-20 Social Science
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Release : 2010-04-20
Genre : Social Science
Kind : eBook
Book Rating : 692/5 ( reviews)

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Book Synopsis Essentials of Business Research by : Jonathan Wilson

Download or read book Essentials of Business Research written by Jonathan Wilson. This book was released on 2010-04-20. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.

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