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Author : Susan Tyler Eastman
Release : 2012-11-12
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 824/5 ( reviews)
Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Author :
Release : 1945
Genre : Radio broadcasting
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Broadcasting, Broadcast Advertising by :
Download or read book Broadcasting, Broadcast Advertising written by . This book was released on 1945. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ned Midgley
Release : 2008-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 764/5 ( reviews)
Book Synopsis The Advertising and Business Side of Radio by : Ned Midgley
Download or read book The Advertising and Business Side of Radio written by Ned Midgley. This book was released on 2008-05-01. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author : Columbia Broadcasting System, inc
Release : 1929
Genre : Radio advertising
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Broadcast Advertising by : Columbia Broadcasting System, inc
Download or read book Broadcast Advertising written by Columbia Broadcasting System, inc. This book was released on 1929. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
