Author :
Release : 1995
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)
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Book Synopsis Latin American Advertising, Marketing and Media Sourcebook by :
Download or read book Latin American Advertising, Marketing and Media Sourcebook written by . This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.