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British Car Advertising of the 1960s

2015-03-27 Transportation
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Release : 2015-03-27
Genre : Transportation
Kind : eBook
Book Rating : 300/5 ( reviews)

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Book Synopsis British Car Advertising of the 1960s by : Heon Stevenson

Download or read book British Car Advertising of the 1960s written by Heon Stevenson. This book was released on 2015-03-27. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Advertising British Cars of the 50s

1995
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Release : 1995
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising British Cars of the 50s by : Heon Stevenson

Download or read book Advertising British Cars of the 50s written by Heon Stevenson. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising British Cars

1995
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Release : 1995
Genre :
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Advertising British Cars by : Croner Publications, Limited

Download or read book Advertising British Cars written by Croner Publications, Limited. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:

American Automobile Advertising, 1930-1980

2008-11-24 Transportation
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Release : 2008-11-24
Genre : Transportation
Kind : eBook
Book Rating : 315/5 ( reviews)

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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson

Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson. This book was released on 2008-11-24. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Automobility and the City in Twentieth-Century Britain and Japan

2019-08-22 History
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Release : 2019-08-22
Genre : History
Kind : eBook
Book Rating : 957/5 ( reviews)

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Book Synopsis Automobility and the City in Twentieth-Century Britain and Japan by : Simon Gunn

Download or read book Automobility and the City in Twentieth-Century Britain and Japan written by Simon Gunn. This book was released on 2019-08-22. Available in PDF, EPUB and Kindle. Book excerpt: Automobility and the City in Twentieth-Century Britain and Japan is the first book to consider how mass motorization reshaped cities in Japan and Britain during the 20th century. Taking two leading 'motor cities', Nagoya and Birmingham, as their principal subjects, Simon Gunn and Susan C. Townsend show how cars changed the spatial form and individual experience of the modern city and reveal the similarities and differences between Japan and Britain in adapting to the 'motor age'. The book has three main themes: the place of automobility in post-war urban reconstruction; the emerging conflict between the promise of mobility and personal freedom offered by the car and its consequences for the urban environment (the M/E dilemma); and the extent to which the Anglo-Japanese comparison can throw light on fundamental differences in cultural understanding of the environment, urbanism and the self. The result is the first comparative history of mass automobility and its environmental consequences between East and West.

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