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Brand Management 101

2007-05-21 Business & Economics
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Release : 2007-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 295/5 ( reviews)

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Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar. This book was released on 2007-05-21. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing

Download Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing PDF Online Free

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Kind : eBook
Book Rating : 185/5 ( reviews)

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Book Synopsis Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing by : Mainak Dhar

Download or read book Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing written by Mainak Dhar. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Trump University Branding 101

2009-03-23 Business & Economics
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Release : 2009-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : 154/5 ( reviews)

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Book Synopsis Trump University Branding 101 by : Donald Sexton

Download or read book Trump University Branding 101 written by Donald Sexton. This book was released on 2009-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Basics of Branding

2013-08-23 Business & Economics
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Release : 2013-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 933/5 ( reviews)

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Book Synopsis Basics of Branding by : Jay Gronlund

Download or read book Basics of Branding written by Jay Gronlund. This book was released on 2013-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

Shopper Marketing 101

2015-04-30 Business & Economics
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Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 104/5 ( reviews)

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Book Synopsis Shopper Marketing 101 by : Nitish Rai Gupta

Download or read book Shopper Marketing 101 written by Nitish Rai Gupta. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.

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