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Best Practices in Hospitality and Tourism Marketing and Management

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Release : 2018-07-30
Genre : Social Science
Kind : eBook
Book Rating : 920/5 ( reviews)

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Book Synopsis Best Practices in Hospitality and Tourism Marketing and Management by : Ana María Campón-Cerro

Download or read book Best Practices in Hospitality and Tourism Marketing and Management written by Ana María Campón-Cerro. This book was released on 2018-07-30. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Handbook of Hospitality Marketing Management

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Release : 2009-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 968/5 ( reviews)

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Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh

Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh. This book was released on 2009-11-04. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Guide to Best Practices in Tourism and Destination Management

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Author :
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Guide to Best Practices in Tourism and Destination Management by : Rich Harrill

Download or read book Guide to Best Practices in Tourism and Destination Management written by Rich Harrill. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:

Hospitality Marketing Management

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Release : 2009-02-09
Genre : Business & Economics
Kind : eBook
Book Rating : 583/5 ( reviews)

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Book Synopsis Hospitality Marketing Management by : Robert D. Reid

Download or read book Hospitality Marketing Management written by Robert D. Reid. This book was released on 2009-02-09. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Heritage, Culture and Society

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Release : 2016-10-26
Genre : Business & Economics
Kind : eBook
Book Rating : 968/5 ( reviews)

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Book Synopsis Heritage, Culture and Society by : Salleh Mohd Radzi

Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi. This book was released on 2016-10-26. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

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