Author : Barnett Bank of Pinellas County, N.A., Clearwater, Fla
Release : 1983
Genre :
Kind : eBook
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Book Synopsis Barnett Bank of Pinellas County Residential Newcomers Program by : Barnett Bank of Pinellas County, N.A., Clearwater, Fla

Download or read book Barnett Bank of Pinellas County Residential Newcomers Program written by Barnett Bank of Pinellas County, N.A., Clearwater, Fla. This book was released on 1983. Available in PDF, EPUB and Kindle. Book excerpt: Having determined that newcomers' programs being presently offered by neighboring banks lacked penetration, timeliness and useful information, Barnett Bank of Pinellas County decided to implement their own Newcomers Program. Its objectives were to: 1) target the newcomer market prior to relocation and 2) form a relationship with the area realtors by offering the newcomers service as a free marketing tool and in turn receive qualified referrals. Some of the steps taken to implement the program were: producing a Newcomers Guide, composing form letters to be used at various stages of contact with newcomers, composing telephone scripts for follow-up calls, designing a lead referral system and designing advertisments for insertion in area publications. In the first year, the Newcomers Program generated 4,253 leads and 109 new accounts for total initial deposits of $1,483,592.