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Author : Heon Stevenson
Release : 1995
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Advertising British Cars of the 50s by : Heon Stevenson
Download or read book Advertising British Cars of the 50s written by Heon Stevenson. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Croner Publications, Limited
Release : 1995
Genre :
Kind : eBook
Book Rating : 274/5 ( reviews)
Book Synopsis Advertising British Cars by : Croner Publications, Limited
Download or read book Advertising British Cars written by Croner Publications, Limited. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heon Stevenson
Release : 2015-03-27
Genre : Transportation
Kind : eBook
Book Rating : 300/5 ( reviews)
Book Synopsis British Car Advertising of the 1960s by : Heon Stevenson
Download or read book British Car Advertising of the 1960s written by Heon Stevenson. This book was released on 2015-03-27. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author : Yasutoshi Ikuta
Release : 2000-02
Genre : Business & Economics
Kind : eBook
Book Rating : 775/5 ( reviews)
Book Synopsis Cruise O Matic by : Yasutoshi Ikuta
Download or read book Cruise O Matic written by Yasutoshi Ikuta. This book was released on 2000-02. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Author : Heon Stevenson
Release : 2008-11-24
Genre : Transportation
Kind : eBook
Book Rating : 315/5 ( reviews)
Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson
Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson. This book was released on 2008-11-24. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
