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British Car Advertising of the 1960s

2015-03-27 Transportation
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Release : 2015-03-27
Genre : Transportation
Kind : eBook
Book Rating : 300/5 ( reviews)

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Book Synopsis British Car Advertising of the 1960s by : Heon Stevenson

Download or read book British Car Advertising of the 1960s written by Heon Stevenson. This book was released on 2015-03-27. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Advertising British Cars of the 50s

1995
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Release : 1995
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising British Cars of the 50s by : Heon Stevenson

Download or read book Advertising British Cars of the 50s written by Heon Stevenson. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising British Cars

1995
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Release : 1995
Genre :
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Advertising British Cars by : Croner Publications, Limited

Download or read book Advertising British Cars written by Croner Publications, Limited. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:

American Automobile Advertising, 1930-1980

2008-11-24 Transportation
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Release : 2008-11-24
Genre : Transportation
Kind : eBook
Book Rating : 315/5 ( reviews)

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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson

Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson. This book was released on 2008-11-24. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Driving it Home

2008 Business & Economics
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Author :
Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Driving it Home by : Judy Vaknin

Download or read book Driving it Home written by Judy Vaknin. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: "Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.

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