Author : Donald W. Jugenheimer
Release : 2015-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 363/5 ( reviews)
Book Synopsis Advertising and Public Relations Research by : Donald W. Jugenheimer
Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer. This book was released on 2015-04-16. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.