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Advanced Introduction to Marketing Strategy

2022-06-07 Business & Economics
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Release : 2022-06-07
Genre : Business & Economics
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George

Download or read book Advanced Introduction to Marketing Strategy written by Day, George. This book was released on 2022-06-07. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Advanced Introduction to Digital Marketing

2022-10-13 Business & Economics
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Release : 2022-10-13
Genre : Business & Economics
Kind : eBook
Book Rating : 064/5 ( reviews)

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Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal

Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal. This book was released on 2022-10-13. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Advanced Introduction to Advertising

2022-01-21 Business & Economics
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Release : 2022-01-21
Genre : Business & Economics
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick. This book was released on 2022-01-21. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Introduction to Business

2024-09-16 Business & Economics
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Release : 2024-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman. This book was released on 2024-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Advanced Introduction to Entrepreneurship

2014-09-26 Business & Economics
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Release : 2014-09-26
Genre : Business & Economics
Kind : eBook
Book Rating : 162/5 ( reviews)

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Book Synopsis Advanced Introduction to Entrepreneurship by : Robert D Hisrich

Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich. This book was released on 2014-09-26. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an

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