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A Research Agenda for Service Marketing

2024-02-12 Business & Economics
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Release : 2024-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis A Research Agenda for Service Marketing by : Olivier Furrer

Download or read book A Research Agenda for Service Marketing written by Olivier Furrer. This book was released on 2024-02-12. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Market orientation and service firm performance

2002
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Release : 2002
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Market orientation and service firm performance by : Brendan J. Gray

Download or read book Market orientation and service firm performance written by Brendan J. Gray. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.

A Research Agenda for Service Innovation

2018-08-31 Business & Economics
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Release : 2018-08-31
Genre : Business & Economics
Kind : eBook
Book Rating : 451/5 ( reviews)

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Book Synopsis A Research Agenda for Service Innovation by : Faïz Gallouj

Download or read book A Research Agenda for Service Innovation written by Faïz Gallouj. This book was released on 2018-08-31. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.

Handbook of Service Marketing Research

2014-02-28 Business & Economics
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Release : 2014-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 851/5 ( reviews)

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Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Download or read book Handbook of Service Marketing Research written by Roland T. Rust. This book was released on 2014-02-28. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

A Research Agenda for Brand Management in a New Era of Consumerism

2023-09-06 Business & Economics
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Release : 2023-09-06
Genre : Business & Economics
Kind : eBook
Book Rating : 515/5 ( reviews)

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Book Synopsis A Research Agenda for Brand Management in a New Era of Consumerism by : Ceridwyn King

Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King. This book was released on 2023-09-06. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

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